Triggering the progress of embracing efficient and innovative business practises throughout the value network for an improved environmental, social and economic sustainability. Collaborating with committed private and public organizations for long-lasting, sustainable partnerships and successfully implemented solutions. Creating measurable impacts to contribute to the Sustainable Development Goals (SDGs) of the UN (Agenda 2030)
Digital Transformation Expertise
Biography
Markus Donath is passionate about International Digital Transformation and Change Management projects. He has acquired international experience in countries like in the MENA region, Emirates, USA and Europe.
Markus sees himself as a business architect by developing and implementing sustainability strategies. He contributed his expertise to private sector companies and latest to Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) as the Head of the Private Sector Development Programme in Egypt.
Markus’ ambitions: Creating Impact. Progressing Sustainability.
Markus holds a Diploma Degree in Electrical Engineering with the specialization in Industrial Automation. Meanwhile he can look back on more than 30 years of his professional career in large international, medium and start-up companies, where he performed different management positions.
Based on his different responsibilities in the business areas of software applications, training, sales and business development, Markus collected broad pragmatic knowledge and experience, which he likes to transfer and share.
Beside his leadership expertise he has broad knowledge with software solutions for Industry 4.0, Customer Relationship Management (CRM) and Business Intelligence (BI)
Value and Mission Statement - What’s in for YOU?
Your Value
If you are a Start-up, a Small Medium Enterprise (SME) or an institution and facing the challenge of Digital Transformation – e.g. in the manufacturing sector (Industry 4.0) or digital initiatives of the private and public sector – I support you to analyze and unlock your potential for transforming you into a future-oriented enterprise/organization. And to thrive in the new digital era through a tailored Capacity Development Programme.
My Mission
Enabling digital transformation and change management processes in confluence with the Sustainable Development Goals (SDGs) of the United Nations.
Creating measurable impacts to contribute to the Sustainable Development Goals (SDGs) of the UN (Agenda 2030) – SDG 8 (Decent Work and Economic Growth), 9 (Industry, Innovation and Infrastructure), 13 (Climate Action) and 17 (Partnerships)
Aiming to trigger the progress of embracing efficient and innovative business practises throughout the value network for an improved economic, environmental and social sustainability.
Collaborating with committed private and public organizations for long-lasting, sustainable partnerships and successfully implemented solutions.
Paving the way to unlock your Digital Transformation potential
If innovations and new technologies are implemented, this should be done at a very early stage in a market-oriented manner. Actually a matter of course, isn’t it? That’s what we and especially my customers think. Nevertheless, there is always the danger that this orientation will be neglected.
That’s why I use tried and tested methods such as the „Impact Propeller4Sustainability“ to transform change initiatives into new business models or strategies.
Based on the existing Business EcoSystem (i.e. the networking between the company’s internal departments and their partners, customers, suppliers, etc.), potentials are identified after a proven process, made describable and transformed into recommendations for action for a concrete implementation.
The result: new, easy to understand networks, new eService business areas to strengthen and expand the operative business as well as efficient processes/procedures adapted to future customer and market requirements.
Inspiration
I’ve been extremely lucky to have spent my entire professional career on the forefront of innovative digital technology especially in Industrial Automation Solutions, Customer Relationship Management and Business Intelligence. Working for international private and public sector and Development Cooperation, it doesn’t matter in which business unit, department or group you are actually contributing your knowledge – today ‘digital’ is everywhere and the talk of a town – worldwide.
We hear about digital technologies, big data, digital media, digital transformation, digital marketing, digital sales, digital HR and so forth. – only to name some key words. Everyone wants to go digital or is forced to it. But which way to go? And why it’s important to have a digital transformation strategy? Finally, it is not a short-term approach. It is targeting to create impact, progressing sustainability and respecting the environment – e.g. enhancing innovation and competitiveness, creating new and sustainable business models which leads to new jobs and improvements of living conditions. The symbiosis of Digital Transformation and the Sustainable Development Goals (SDGs) of the United Nations is essential, has to be respected and will lead us finally to future-oriented valuable cooperation.
Challenge
How can I survive and thrive in an era of mass extinction?
How do I unlock my potential for Digital Transformation?
How can I transform individuals, teams, organizations, SMEs and Start-ups into the new digital era?
How can I develop new business models according to the market demands?
Yes indeed, it is mandatory to pave the way for Digital Transformation through Leading Change. And it’s not “only” about technology. I believe that the healthy collaboration between People, Processes and Technology is the most important change approach and at the same time the challenge to survive and thrive in the age of Digitalization. By the way, implemented use cases showed: “People are the most important resource and asset, when we talk about Digitalization”. Therefore, cultural and social competences are playing a major role for change agents.
Leading Change - The 3 pillars: People, Technology & Processes, which are aligned to the SDGs
In many partner countries of the international Development Cooperation software-based solutions find people and projects eager to take them up, because the digital transformation is inspiring innovators and entrepreneurs worldwide to seize and then exploit new opportunities.
Implementation
Please let me introduce to you the Eight-Stage Process of creating major change developed by John P. Kotter, the Konosuke Matsushita Professor of Leadership, Emeritus, at the Harvard Business School. One of his books I like most is “The Melting Iceberg”, a wonderful storytelling and visualization of a complete change management process. Smiling during reading is allowed.